[Article from Lenox & Parker]
Elijah Rock, a consummate singer, entertainer, and advocate, is captivating audiences with his transformative production, Memories Unleashed: The Great American Songbook.
This powerful experience seamlessly blends the timeless beauty of classic music with a deeply personal mission to raise awareness for dementia and Alzheimer’s, positioning Elijah as not only an extraordinary artist but a passionate advocate for brain health.
An award-winning performer and Atlantic Fellow for Equity in Brain Health from the Global Brain Health Institute (GBHI) at UCSF, Elijah Rock uses his unparalleled vocal talents and stage presence to shine a spotlight on the urgent need for dementia and Alzheimer’s awareness.
His music serves as both an artistic celebration and a platform for advocacy, calling attention to the pressing need for greater attention to brain health.
For Elijah, this mission is deeply personal. Inspired by his own family’s experience with dementia, including his father’s battle with the disease, he is committed to making a difference in the lives of those affected by these devastating conditions.
Through his music and advocacy, Elijah is helping to foster a deeper understanding of the challenges faced by those living with dementia and Alzheimer’s, while inspiring hope and positive change.
Memories Unleashed invites audiences into an unforgettable experience that celebrates the magic of The Great American Songbook while raising vital awareness for dementia and Alzheimer’s.
This is more than just a show; it’s a heartfelt and powerful combination of artistry and advocacy.
Elijah’s wife, Lesley, Executive Director of Cornerstone Memory Care in Boise, Idaho, has played a crucial role in this initiative.
Together, they founded The Elijah Rock Foundation, a nonprofit organization dedicated to advancing dementia research and providing financial support to families navigating the challenges of long-term care.
Through the foundation, Elijah and Lesley also promote brain health education and foster a community of support for those affected by aging-related brain disorders.
“Music has the power to heal, to connect, and to transform,” says Elijah Rock. “Through Memories Unleashed, we are merging artistry with advocacy, hoping to inspire change and bring relief to families impacted by dementia and Alzheimer’s.”
ELijah Rock
In January 2025, Elijah Rock will begin recording the much-anticipated Memories Unleashed album in Los Angeles, produced by the acclaimed Rayford Griffin.
The album will bring the magic of Elijah’s live performances to a global audience, with generous support from the Global Brain Health Institute (GBHI), Alzheimer’s Association, and Alzheimer’s Society.
Heralded by LA Jazz Scene as having a voice reminiscent of legends like Tony Bennett, Frank Sinatra, and Nat King Cole, Elijah Rock’s performances are marked by elegance, passion, and profound emotion.
Memories Unleashed is not just a celebration of music, but of life, resilience, and the healing power of art.
Elijah Rock’s Memories Unleashed tour will take this unforgettable experience nationwide, sparking important conversations about dementia and Alzheimer’s while sharing the timeless beauty of The Great American Songbook with audiences everywhere.
For more information on Memories Unleashed or to learn more about The Elijah Rock Foundation, please visit:
www.elijahrock.com
www.theelijahrockfoundation.org